ADV 1321 Introduction to Creativity

A survey of the theoretical, practical, and ethical issues associated with creative thinking. Examines individual and organizational strategies for promoting creativity and the creative thinker’s role in shaping the culture. Also, highlights the intellectual connections between the scholarship in creativity and advertising industry practice. Students who complete this course may apply for admission to the Temerlin Advertising Institute’s creative program. Students must earn a B or better in ADV 1321 to be eligible for admission to the creative program. Prerequisite or corequisite: ADV 1300.