ADV 2301 Consumer Behavior

Covers theories from psychology, social psychology, sociology, anthropology, economics, marketing, and communications to explore the consumer decision-making process. Includes theories of motivation, attitudes, beliefs, and learning, with a direct application to advertising. Restricted to advertising majors and minors. Students may not receive credit for this course and MKTG 3343 unless the ADV credit predates enrollment in MKTG 3343. Advertising majors and minors who are business double majors may use MKTG 3343 credit toward their major/minor requirements.