ADV 4363 Logo and Trademark Design

Explores the theory and practice of personal and corporate identity systems, including symbol and logotype design and their application to various media such as stationery systems, signage, websites, displays, and packaging. Also, issues of legibility, cross-cultural understanding, and the integrity of representation across a variety of media. Prerequisites: ADV 1360, ADV 2322 or ADV 3323, and ASAG 1310 or ADV 2323.